> Visual branding
> packaging design
smidgeco
Developing a visual brand system and product packaging for an Australia-based eco-friendly brand, SmidgeCo.
SmidgeCo's mission is to promote environmental consciousness while maintaining optimal dental health. Our toothpaste is fluoride-free, and our packaging is both recyclable and compostable.
The goal was to create a vibrant and captivating brand identity that embodies the brand's spirit and values. The project started as a brand identity project which later evolved into designing the product range packaging.
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> Visual branding
> packaging design
“We worked with Redd to help us create the branding for our startup SmidgeCo that was yet to launch. We provided a high-level brief to Redd on the types of colours we were looking at, plus the look and feel we wanted for the brand.
Redd developed a branding guide that was completely on point, the colour palette was what we had envisioned, the font type was perfectly suited to the brand and the product designs were awesome. We still get loads of feedback from people on our product designs, particularly about our boxes and the kids range, which we had Redd design monsters for.
We were absolutely thrilled with the end result of all our product designs, as is testament by the fact we went to market with them.”