ABSTRACT HOTEL & RESIDENCES
> ART Direction
> OUT OF HOME ADVERTISING
> CAMPAIGN DEVELOPMENT
To establish a memorable launch campaign for Auckland’s Newest Hotel, Abstract. It is located at the heart of Auckland CBD. The campaign is centred around a creative insight around “The Best Stories Happen in Hotels” It features outdoor, film, print, display, and social media.
The campaign includes a comprehensive approach spanning outdoor advertisements, film, print media, display ads, and social media promotions.