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HEROES FOR SALE
This vibrant visual identity concept for Heroes for Sale, a local comic book shop, boldly reimagines the logo and overall brand, immersing comic book fans in a more heroic and fantastical world of superheroes.
I have reimagined the logo to create a simpler, more impactful design that subtly references iconic comic book elements. Additionally, we have introduced a brand icon specifically for smaller applications.
I heightened the comic book experience by integrating this concept into the packaging design of the comic book shop. I utilized exaggerated outlines on all branding and packaging to create the impression that customers have stepped into their favourite comic book panel. This motif is consistently applied to parcel boxes, shopping bags, and other packaging, resulting in a striking 2D effect reminiscent of comic book illustrations.